Pod Creative at Atmosphere Gathering

Pod Creative is very excited about Atmosphere Gathering , a three day music festival held in the heart of Cumberland, BC. We be enjoying the great music, workshops and games that this family friendly event offers.  Michael will also be playing late night dance music as part of the Silent Disco. The Silent Disco is a after-hours dance party held under the big top Friday and Saturday nights from 1 am until late.  Three DJs play tunes across three channels that are broadcast out to special headphones.  Dancers can choose and jump between channels to experience their own unique experience. Tickets are still available and can be purchased online. Listen to EM.ASH’s (Michael) set from last year’s silent...

Birthday at Pod Creative

  “Employee of Months” and nice guy, Michael has been at Pod Creative for over a year now and we are happy to celebrate his birthday today. We will be taking an early leave at the office to enjoy a refreshing beverage and throw some discs on the home course at 4040 Marsden. We wish him a very happy birthday as he journeys around the sun once again!...

Summer Living

Pod Creative is very thankful for the great summer days we’ve been having in the Comox Valley. And even though we’re working away at our different tasks we are still taking time to enjoy the good life.  Pieter had a great driving meeting with Paul Horgen, Chair of Project Watershed the other week.  Life’s tough when you have to drive around with the top down in a vintage MG. Tell us about your summer...

What is Content Marketing

What is content marketing and what does it have to do with your online presence?  In this article, I’ll go over what it is, how your already doing it, and why it’s important to stay consistent.   Michael Holding What is Content Marketing Content marketing is marketing that uses content to bring in customers rather than advertising or sales.  According the Content Marketing Institute: Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. When done well it will entice readers to your site and customers will actively search for your content.   While blogging is one of the most used mediums for content marketing it is not the only one.  Social Media, video, newsletters and more can be key components to a successful strategy. Consistency is Key – Building a Strategy There is no such thing as a universal template for content marketing.  Your strategy should outline your key business and client needs and how your content will address them.  It is vital to set reasonable goals for each step in your marketing strategy.  If you are aiming for thousands of new visits you can become discouraged quickly.  Smaller, incremental goals will also help you refine what is working with your content and what doesn’t connect with your audience. Knowing your target audience is not a new concept in marketing but it’s worth repeating.  As you understand who you’re trying to attract with your content you will learn how to effectively refine your content to be...

Google is pushing SSL, it’s not something you can ignore.

Right now, SSL certificates come with the incentive of guaranteed improved search rankings. But Google is showing they’re not afraid to use Google Chrome to “punish” sites who don’t move to SSL.  Below I go over what an SSL Certificate is, why you need one, and how to get them. Michael Holding What is an SSL Certificate Have you ever noticed how sometimes websites start with “http://” and other times they start with “https://” and have a green padlock nearby?  That’s the end result of an SSL certificate. SSL Certificates are small data files that digitally bind a cryptographic key to an organization’s details. When installed on a web server, it activates the padlock and the https protocol and allows secure connections from a web server to a browser. Typically, SSL is used to secure credit card transactions, data transfer and logins, and more recently is becoming the norm when securing browsing of social media sites. Why your site needs an SSL Certifcate As mentioned above, SSL Certificates allows secure connections from a web server to a browser. This makes for secure credit card transactions, data transfer and logins, and more recently is becoming the norm when securing browsing of social media sites. So, “SSL” is short for Secure Sockets Layer. In simpler terms, it is a means for small business to communicate to their customers that they can browse, shop/pay, and share information, safely with you online. Stated simply, in a non-technical manner, adding an SSL creates a safe connection aka online environment. How you can get an SSL Certificate There are three ways to get an SSL certificate for your website: DIY – There are only a...

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