Pod Creative and Tide Change noted in Buziness Gazette

Many thanks to the Business Gazette for noting our on going work with Tide Change.  The Inside Edge Business Gazette has been the local business publication from Bowser to Port Hardy since 2011.  They provide ideas, advice and how-to articles that will help you grow your business. As well as the many comings, goings and activities of interest to the North Island business community. We suggest you pick up your copy today or check them out online. Michael Holding Pod...

Pod Creative at Atmosphere Gathering

Pod Creative is very excited about Atmosphere Gathering , a three day music festival held in the heart of Cumberland, BC. We be enjoying the great music, workshops and games that this family friendly event offers.  Michael will also be playing late night dance music as part of the Silent Disco. The Silent Disco is a after-hours dance party held under the big top Friday and Saturday nights from 1 am until late.  Three DJs play tunes across three channels that are broadcast out to special headphones.  Dancers can choose and jump between channels to experience their own unique experience. Tickets are still available and can be purchased online. Listen to EM.ASH’s (Michael) set from last year’s silent...

Birthday at Pod Creative

  “Employee of Months” and nice guy, Michael has been at Pod Creative for over a year now and we are happy to celebrate his birthday today. We will be taking an early leave at the office to enjoy a refreshing beverage and throw some discs on the home course at 4040 Marsden. We wish him a very happy birthday as he journeys around the sun once again!...

Summer Living

Pod Creative is very thankful for the great summer days we’ve been having in the Comox Valley. And even though we’re working away at our different tasks we are still taking time to enjoy the good life.  Pieter had a great driving meeting with Paul Horgen, Chair of Project Watershed the other week.  Life’s tough when you have to drive around with the top down in a vintage MG. Tell us about your summer...

What is Content Marketing

What is content marketing and what does it have to do with your online presence?  In this article, I’ll go over what it is, how your already doing it, and why it’s important to stay consistent.   Michael Holding What is Content Marketing Content marketing is marketing that uses content to bring in customers rather than advertising or sales.  According the Content Marketing Institute: Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. When done well it will entice readers to your site and customers will actively search for your content.   While blogging is one of the most used mediums for content marketing it is not the only one.  Social Media, video, newsletters and more can be key components to a successful strategy. Consistency is Key – Building a Strategy There is no such thing as a universal template for content marketing.  Your strategy should outline your key business and client needs and how your content will address them.  It is vital to set reasonable goals for each step in your marketing strategy.  If you are aiming for thousands of new visits you can become discouraged quickly.  Smaller, incremental goals will also help you refine what is working with your content and what doesn’t connect with your audience. Knowing your target audience is not a new concept in marketing but it’s worth repeating.  As you understand who you’re trying to attract with your content you will learn how to effectively refine your content to be...

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