Google My Business and why you need to get listed.

Google My Business is a free tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying your business information, you can both help customers find you and tell them the story of your business.     Why Your Business Needs to be Listed So it’s no surprise when prioritizing which online listings to pursue, experts often recommend starting with the free-of-charge Google My Business (GMB). After all, Google far outperforms every other search engine, logging an average 7.8 billion searches per day last year. One of the greatest benefits of GMB is its listing of your business’s exact location on a mobile-friendly map — a huge boon to the 1.3 billion smartphone users expected to populate the U.S. by 2020. “You will be far more visible to the vast majority of users of both Android and iPhones searching for businesses within a 5-kilometer radius,” Google advises, pointing to the SEO edge the tool provides in promoting small, local businesses over more generic corporations. “Local searchers do not want to be constantly bombarded with the same old big names that may or may not truly offer the service or product they are seeking.” GMB consistently shows up high in online searches, boosts your website’s SEO rankings to optimize traffic, posts reviews from your customers, and allows you to include in your profile printable coupons, special offers, videos, images, opening hours, preferred payment methods, and other meaningful information. Its Analytics function also allows you to track who’s searching for you and what other sites they’ve visited. The free and easy registration process for GMB is...

5 Marketing Tactics to Increase B2B Sales

The Tenfold Blog is an excellent resource for current trends in information technology, sales, and marketing. We’re frequent visitors and suggest you have a look around  – https://www.tenfold.com/blog Pieter Vorster Increasing B2B sales isn’t simply a matter of putting out your shingle and hoping that more customers will come your way. Businesses who purchase from you want to believe they have the right vendor at the right time for the right price. Because there are more people involved and there are higher price points, it can sometimes take months to close a B2B sale. As a business who markets to other businesses, how can you ‘tilt the playing field’ and make sure that when the customer is ready to buy, YOUR company is the only one that comes to mind?   Collect Honest Feedback Feedback, whether received through surveys, in-person interactions, or email, is vital for both technical improvements to your site and funnels and your customer-facing work. Because in-depth and useful feedback from clients is hard to come by, it’s important that you take steps to automate the process and encourage your clients to provide you with more. Talk with your clients. Find out what they liked and what they didn’t like. Talk about the number of steps that they took to get to the sale and the process that they went through. Ask them what about your company caught their attention. Sign up for our newsletter and never miss a tutorial or knowledge base update. [/et_pb_signup] Your customer’s needs are constantly evolving. By listening to what they are saying and keeping your ‘finger on the pulse’ you can...

Useful add-ons for Gmail (Boomerang and Undo button)

Gmail is a very powerful tool but it can be made better.  Two additions to Google’s mail aggregator that will revolutionize your email use are Boomerang for Gmail and Google’s Undo button. Michael Holding Sending an email later With Boomerang, you can write an email now and schedule it to be sent automatically at the perfect time. Just write the messages as you normally would, then click the Send Later button.  You will be able to set when you want that email to send.  Send it an hour or two from now or set a custom date and time.   Follow up reminders Need a tidier inbox, but don’t want to lose track of important messages? With Boomerang you can take messages out of your inbox until you actually need them. Click the Boomerang button when you have an email open, and choose when you need it again. Boomerang will archive your message. At the time you choose, it will be brought back to your inbox, marked unread, starred or even at the top of your message list. Google’s Undo button There isn’t one of us who hasn’t sent an email we wish we could take back (if even just to proofread it one more time). Now with Gmail you can; read on as we show you how to enable the extremely useful Undo button. With just a minor change in your Settings menu you can buy yourself some much needed wiggle room where you can undo a sent email, slap the attachment on (and fix that typo while you’re at it) and send it back out. Activate Undo...

6 Sales and Marketing Tips & Ideas to Grow Your Business

The Tenfold Blog is an excellent resource for current trends in information technology, sales, and marketing. We’re frequent visitors and suggest you have a look around  – https://www.tenfold.com/blog Pieter Vorster To grow a business these days, one needs to understand why traditional sales and marketing strategies are failing and how to develop a sales marketing strategy that works. What is Sales Marketing? A well-crafted combination of sales and marketing is necessary for successful business growth. Sales entail the direct one-on-one interactions, those interpersonal connections that directly add revenue to the bank accounts. Telephone calls, networking, and meetings are all part of the direct sales process. Marketing, on the other hand, involves all those actions that a business takes to reach and recruit prospects. Examples include direct mail campaigns, advertising, public relations, and television or radio commercials. Direct sales marketing embodies all of these strategies. The number of ‘touches’ a prospect requires to convert into a sale varies, though research suggests anywhere between three and twelve touch points. More important than quantity, then, is following and maximizing each contact so that the time, cost, and effort put into each sale decreases. Sign up for our newsletter and never miss a tutorial or knowledge base update. [/et_pb_signup] What Isn’t Working? Some of the most tried-and-true methods of marketing still work. People still love video advertising, for instance. In fact, video accounts for 69 percent of all consumer Internet traffic, according to Cisco Visual Networking. However, many other marketing strategies are falling flat. To be sure, Sirius Decisions reports the average sales cycle has increased by 22 percent over the past five years since more decision-makers are being involved in the buying process. According to...

Gmail and why you need to set up an account

What is Gmail? Gmail is Google’s free email service. You can find Gmail at mail.google.com. If you have a Google account, you already have a Gmail account. Inbox is an optional upgraded user interface for Gmail accounts. The backbone of Gmail is the powerful Google search engine that quickly finds any message an account owner has ever sent or received. When Gmail displays an email, it automatically shows all the replies to that e-mail as well, so users can view a message in the context of a conversation.  Gmail is also a powerful aggregation tool.  You can set up Gmail to receive and “send as” from multiple addresses. Setting up a Gmail account also means you also have a Google account which gives you access to Google Drive, Docs, Photos and a full range of other apps.   Gmail is secure.  With more than 1 billion monthly users, Gmail is one of the largest and most popular email service providers. With all types of information traveling between its users, security and privacy are of utmost importance. Google’s privacy policy states: “We work hard to protect Google and our users from unauthorized access to or unauthorized alteration, disclosure or destruction of information we hold.” Why Should I Setup a Gmail Account? Simply put, because it’s the best.  A Gmail account will give you access to free tools that will enchance your communications.  Whether you are working in an organization, business, or non-profit, it is an easy, accesible solution for your entire team.     – Gmail ‘stacks’ and organizes conversations into threads As you receive and send messages, the emails are automatically grouped according to the...

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