Join us at World Community’s 27th Annual Film Festival

World Community (est. 1990 in the Comox Valley) is a community of advocates working to foster a greater awareness of the social, economic and environmental consequences of human activity at both the local and global levels. The organisation’s flagship event is BC’s longest running social justice documentary Film Festival.  The film festival screens current documentary films featuring the major emerging human development issues in our changing world.  The festival runs Friday & Saturday Feb. 2 – 3, 2018 in Courtenay, BC Pod Creative has a long standing relationship with World Community and is proud to be a Gold Sponsor of this year’s film festival.  We will have a table at the bazaar and would love it if you stopped by and said hi.  We will be sharing our table with Tide Change. Pod Creative Tide Change.ca is a website designed to serve the people of the Comox Valley on Vancouver Island, B.C. by regularly delivering current, relevant, hyper-local content. People are overwhelmed with news from around the world and local stories and events are easily overlooked. That’s where Tide Change comes in.  Their primary focus is the Comox Valley and surrounding areas.  News is updated regularly, highlighting local events and local interest stories. Tide Change was a project of World Community Development Education Society known locally as World Community.  The society provided seed money in 2008 to help initiate Tide Change and continued to subsidize the project until 2017, when it was handed over to the team at Pod Creative. (Read the full story.) Become a Member of Tide Change at World Community’s 27th Film Festival Friday & Saturday Feb. 2 –...

Youth Media Project call for Applications

CALL FOR APPLICATIONS: Youth Media Project Participants MAKE VIDEOS & GET PAID! Youth Media Project is a program for community action through media involving 9 participants between the ages of 16 – 30. In this 13-week program, youth receive training in video production, gain employability skills, and work with a network of community partners to create videos through work placements – highlighting community resources, and presenting ideas for community change. The project welcomes all youth, including immigrant youth, Aboriginal youth, street- involved youth and others who face barriers to employment. TO APPLY YOU MUST BE: -Interested in art & video -Between the ages of 16 and 30 -Not attending school full-time -Legally entitled to work in Canada -Not on EI -Experiencing barriers to employment   PARTICIPANTS RECEIVE -Full-time minimum wage employment (13 Weeks) -Experience in video production, design & web development -Consultations in career development Application Deadline: January 5th, 2018 Info Session: Dec 4th @ 5:30pm @ Comox Valley Art Gallery (snacks provided) Apply Now! Application Submission: 1. A letter of application describing your reasons for applying, your work and school experience and how this project is important to your future 2. Suggested: support material such as a resume, art work (photographs, writing, videos, etc.) Email your application to: krista.cvagymp@gmail.com Or drop off your application to: COMOX VALLEY ART GALLERY 580 Duncan Ave. Courtenay, BC. V9N 2M7 T: 250-338-6211 Questions? Call 250-338-6211. Space is limited – apply today! PROGRAM RUNS Jan 15th – April 13th, 2018 This project is funded and supported by: Wachiay Friendship Centre, Creative Employment Access Centre and Imagine Comox Valley This is a full-time 13-week...

How to Use SEO in Your Digital Marketing Strategy

The Tenfold Blog is an excellent resource for current trends in information technology, sales, and marketing. We’re frequent visitors and suggest you have a look around  – https://www.tenfold.com/blog Pieter Vorster Most people today know that Search Engine Optimization (SEO) is critical to having a successful on-line business. What they may not know is exactly how to use it in their marketing plan. Incorporating strategically chosen keywords, with valuable content, can dramatically increase your world-wide-web presence, and ultimately, your bottom line. Even more important, knowing how your customers find you is invaluable information. But this is just the first layer, of many, to creating a consistent revenue stream. Implementing a data driven marketing plan, to create repeat business, is necessary for growth and longevity. Once complete, you must re-evaluate your data and re-engineer your plan, to attract new customers and retain your existing business. With time, you can create a recycling funnel system that will continually produce revenues. This is known as data driven marketing. First, what is SEO? We know what SEO stands for, but what does it really mean in the marketing world? When building, or updating, the website for your business, using SEO and keywords is critical to being discovered organically online. You can certainly pay for placement, but this is an expensive option and must be on-going to maintain good ranking. It also does not guarantee top placement. Organic leads are what you want to strive for, as these people found you through a search engine or other free avenue. When search engines, such as Google, Yahoo and Bing, crawl your site, they want to find words that are relevant...

Inbound Marketing in 2017 – 5 Trends to Keep Your Eyes On

The Tenfold Blog is an excellent resource for current trends in information technology, sales, and marketing. We’re frequent visitors and suggest you have a look around  – https://www.tenfold.com/blog Pieter Vorster Let’s go back to the shift of the millennium. Ask somebody about inbound marketing and you’ll probably get a shoulder shrug as an answer. Tell them about a marketing technique through which customers come looking for your products instead of you chasing after them. You’ll probably get a laugh or two. However, nowadays inbound marketing is real, very real. Hubspot’s former CMO Mike Volpe summarized this marketing technique in a simple and accurate phrase: “Don’t interrupt what your buyers want to consume, be what they want to consume”.   “Don’t interrupt what your buyers want to consume – BE what they want to consume.” ― Mike Volpe   Although outbound marketing strategies still are popular and effective, they are losing a lot of terrain against their more effective, inbound marketing counterpart. It is even considered that properly executed inbound marketing tactics are 10 times more effective in generating leads than the classic outbound techniques. How did this shift occur so suddenly? Well, there are many factors in play: the internet, worldwide online access, social media, search engines… The list goes on for a while, but the fact is that with the aperture of online businesses, marketers shifted from an aggressive strategy of finding customers through mass marketing, to a strategy that lets the customer come to you. Everybody is doing inbound now, from established companies such as Startbucks with their Instagram account or GE with the technology YouTube channels, to newcomers like Salesforce...

Pod Creative and Tide Change noted in Buziness Gazette

Many thanks to the Business Gazette for noting our on going work with Tide Change.  The Inside Edge Business Gazette has been the local business publication from Bowser to Port Hardy since 2011.  They provide ideas, advice and how-to articles that will help you grow your business. As well as the many comings, goings and activities of interest to the North Island business community. We suggest you pick up your copy today or check them out online. Michael Holding Pod...

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