Invite to LIFT’s Festive Cheer Party – 50% off tickets included

Invite to LIFT’s Festive Cheer Party – 50% off tickets included

Festive Cheer Party Saturday, November 23 – 6PM – 10PM Prime Chophouse – 1089 Braidwood Rd, Courtenay All proceeds will go towards Kus-kus-sum! As a token of appreciation for your support of Project Watershed and their Kus-kus-sum initiative (which Pod Creative has been part of since the start) we would like to offer you a ticket to the Festive Cheer event at 50% off the regular price of $75. There are only 20 of these tickets available so please take advantage of this offer soon! Get your tickets now! Festive Cheer is an annual party and fundraiser hosted by LIFT Startups. In 2016 & 2017, Festive Cheer raised awareness and funds for Everyone Deserves A Smile (EDAS). This year, the fundraising and promotional efforts are focused on Kus-kus-sum – Fields Sawmill Restoration Project. Please note: To access the 50% off tickets, click the  “Get your tickets now!” button above and on the Lift webpage and then beside the green highlighted text “Festive Friends” select the number of tickets you want. Name First Last Email* Message*Captcha Web Development Graphic Design Hosting Campaign Management...
The Ultimate Way To Use Instagram Stories To Your Advantage (Infographic)

The Ultimate Way To Use Instagram Stories To Your Advantage (Infographic)

Most of the websites we build at Pod Creative feature Instagram in some way, whether that be immediately apparent, or as a behind-the-scenes method to populate a Facebook page and Twitter account simultaneously.  We encourage you to read through the infographic below as It points out some of the value you can gain from your own Instagram account. Pieter Vorster The majority of socially engaged businesses have already included Instagram in marketing strategies. For many, this may mean just adding photos to the feed with some strategically placed hashtags, while the more tech-savvy will be making use of one of Instagram’s newest features called Instagram Stories. The feature provides businesses with a ready-made vehicle for promoting their brand in real time, in a fun and engaging way which appeals to followers. Since its launch, Stories have had one success after another and are still hugely popular with Instagram users. If you get it right, you could engender your followers with that extra pinch of affinity with your brand, which will not only help to build brand loyalty but will ultimately encourage future sales. Even if you are a seasoned Instagram user for your businesses, it can be pretty difficult to continually come up with new ways to engage your users and keep them looking at your content. Here are some brief ideas of how you could be using Instagram Stories to promote your business: Behind the scenes – Many brands are using Stories to take their followers behind the scenes of their business, and you may be pretty surprised to find out just how many people will be interested in...
Small Business Financing: (Which Option Is Really Best For You?) Equity, Debt, or Convertible Debt? (UpCounsel)

Small Business Financing: (Which Option Is Really Best For You?) Equity, Debt, or Convertible Debt? (UpCounsel)

The editorial staff over at UpCounsel cover topics related to legal tips, startups, technology, and such. From time to time we at Pod Creative have found some of their posts very informative and often insightful. We encourage you to have a look at their blog or the articles they share with us, like the one below. Pieter Vorster Written by Alex Liu. This article was originally published on UpCounsel.   When considering small business financing, it’s important to understand all your available options. Otherwise, investors can easily take advantage of you and offer unfair terms. So before raising any money, learn if equity, debt or convertible debt financing makes the most sense for you to grow your business. Equity Raising capital through equity is a popular, if not the most popular choice, for entrepreneurs to pursue. Investors buy stock in your company, giving them a financial stake in the future success of your business. How It Works You set a specific dollar amount for what your company is worth. Based on that valuation, investors agree to give you money in exchange for a certain percentage of your company. Investors receive compensation based on the percent of stock they own once you sell the company or go public. Pros All your cash can go toward your business rather than loan repayments. Investors take on some risk and don’t have to be paid back until you’re doing well. Investors often have valuable business experience. Since investors have a financial stake in the success of your business, they are motivated to offer sound guidance and valuable business connections. Cons Equity financing has the highest legal bills...
60 Stats & Trends That Will Define The Future of E-Commerce (Infographic)

60 Stats & Trends That Will Define The Future of E-Commerce (Infographic)

We at Pod Creative have been working with a few clients that own and manage e-commerce stores. In our experience, the learning curve is steep when there is so much riding on the performance of your online activity. We encourage you to read through the infographic below as It helps to keep things in perspective. Pieter Vorster Trying To Keep Up With The Current Ecommerce Trends The ecommerce industry is showing no signs of slowing down. Probably spurred by hopes of competing with brick and mortar shops that currently rule the market, ecommerce displays a strong willingness to align with technological advancements of our day and age. And, judging by the statistics, this readiness to mesh with the new technologies seems to be working great for the e-market. In 2017, retail ecommerce sales on a global level amounted to just over $2.3 trillion. According to the infographic by Subscriptionly, the number is projected to grow to $4.88 trillion by 2021. If this estimate turns out to be true, the market share for ecommerce will be far from marginal when compared to brick and mortar shops. What awaits ecommerce down the line will have a major impact on our everyday life as its implementation could instigate some radical changes going forward. Defining precisely what these changes are could be is a hard feat. However, we can analyze the current state of the e-market and try to use the data to determine what future has in store for ecommerce. The following infographic manages to do exactly that. It examines 60 interesting trends projected to have a direct impact on the future of ecommerce. By...
The Must-Have Tools to Run Your Digital Agency Like a Boss

The Must-Have Tools to Run Your Digital Agency Like a Boss

The ClickTime Blog is an excellent resource for ways to increase productivity, develope leadership and improve employee performance. We’re frequent visitors and suggest you have a look around  – https://www.clicktime.com/blog Pieter Vorster The key to running a successful agency is to not let it run you. Your job — in addition to providing great value for your clients — is to make sure that operations, billing, HR, etc., are working like a well-oiled machine. We’ve put together a list of tools and technology to help you focus on the things that make your agency successful and stay focused on your customers. Time Tracking Software As a digital agency, it all boils down to how you and your team spend, bill, and manage time. While some agencies may have started with (or may still be using) an Excel spreadsheet to track hours, it can be quite painful to maintain accurate data — especially as you grow. Because every minute counts in an agency environment, you’ll want to get your time-tracking technology squared away quickly. But, what are some of the things you might want in a time tracking platform? Let’s have a look! Easy Timesheets You want something that’s user-friendly for everyone on the team, and offers a mobile app, automated time tracking features, and easy-to-access reports and visual summaries of timesheet approvals and completion. If it’s not easy, your team won’t accurately track their time. Agency Insights Tracking time worked on projects is simple. What is much more interesting, is how employee time affects agency operations. Beyond just having visibility into how long something took and the associated billable hours, it’s important to understand: Employee utilization...
Brands That Use AI To Enhance Marketing – Infographic

Brands That Use AI To Enhance Marketing – Infographic

16best.net is a team that is dedicated to researching products that customers are looking for,  while also helping you make the right choice when making a purchase.  We encourage you to read their blog and view their infographics. Pieter Vorster Modern Uses Of Artificial Intelligence In Business     We have all watched movies that have portrayed futuristic visions of a world where artificial intelligence has become a reality. Although we are not quite at this stage yet, there is no denying that artificial intelligence has come a long way, and this technology is now seeing widespread use in today’s world of business and industry.     For those who don’t know, AI is a set of programming and algorithms that is supposed to emulate human behaviour or perform human tasks. The basis behind this type of technology is that a computer or AI can perform complex sums and tasks in a fraction of the time that a human could. Furthermore, AI technology can cope with a greater volume of information. In short, if data processing could be combined with actual machinelearning, the robots could be much more efficient and faster than a human.     As you will see in the infographic below, there are many examples of AI usage in business today. For example, the multimedia streaming service Netflix uses AI technology to provide a personalised service to its customers. The AI system will analyse what programs and films a user has watched, and create a tailored recommendation list to suit. Lowe’s use AI in their stores in the form of a robotic helper that assists shoppers find home...

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