We all know how marketing can enhance sales. However, enhancing marketing requires real skills and creativity. Or does it? Can machines do a better job at promoting, advertising, and ultimately selling products than a creative human being? A complete switch to AI seems futuristic, but some major brands have already implemented the tactic of using chatbots, voice assistants, and other smart systems for marketing enhancement purposes. In fact, a vast majority of globally known brands has already benefited from using AI. Let’s see why and how.
“People do amazing things,” said Paul Horgen, board chair of the Comox Valley Project Watershed Society. “There’s a lady who lives in Comox who brought in a jar of coins. She says every day she takes a toonie from her purse and sticks it in a jar, and at the end of the month she donates it to Kus-kus-sum.”
One major consequence of the internet has been the proliferation of choice, in all arenas. Remember when you walked into clothing stores and picked out what was on the shelf? How quaint. Looking for a new kind of toothpaste? Here are 75!
When it comes to material objects, figuring out what you need can usually be done through online reviews. For services, however, the currency is still the personal reference.