Gmail and why you need to set up an account

What is Gmail? Gmail is Google’s free email service. You can find Gmail at mail.google.com. If you have a Google account, you already have a Gmail account. Inbox is an optional upgraded user interface for Gmail accounts. The backbone of Gmail is the powerful Google search engine that quickly finds any message an account owner has ever sent or received. When Gmail displays an email, it automatically shows all the replies to that e-mail as well, so users can view a message in the context of a conversation.  Gmail is also a powerful aggregation tool.  You can set up Gmail to receive and “send as” from multiple addresses. Setting up a Gmail account also means you also have a Google account which gives you access to Google Drive, Docs, Photos and a full range of other apps.   Gmail is secure.  With more than 1 billion monthly users, Gmail is one of the largest and most popular email service providers. With all types of information traveling between its users, security and privacy are of utmost importance. Google’s privacy policy states: “We work hard to protect Google and our users from unauthorized access to or unauthorized alteration, disclosure or destruction of information we hold.” Why Should I Setup a Gmail Account? Simply put, because it’s the best.  A Gmail account will give you access to free tools that will enchance your communications.  Whether you are working in an organization, business, or non-profit, it is an easy, accesible solution for your entire team.     – Gmail ‘stacks’ and organizes conversations into threads As you receive and send messages, the emails are automatically grouped according to the...

5 Last-Minute Holiday Gift Ideas from Pod Creative

Not usually a fan of being told what to do, this post is stepping outside of my comfort zone. That having been said, the following 5 ideas for Holiday Gifts bring value beyond the product you are left with. Have a look, hopefully you will agree. If not, leave us a comment to let us know about some of your personal favourite Holiday Gift ideas. Pieter Vorster 1.) Unpave Paradise by Donating to Kus-kus-sum “Not done Christmas shopping yet? Do the charitable “alternative giving” with us – either online or at the office. Studies show that the majority of Canadians prefer a gift like this, rather than a traditional one.” Kathy Haigh, Project Watershed Director You can find our more about the Field Sawmill Restoration project and how you can contribute at:  kuskussum.ca 2.) Buy a copy of Tales of Kona the Guide Dog “Kona will quickly find her way into the hearts of children of all ages, while teaching everyone a bit about how to behave around guide dogs while they’re on and off duty.” A portion of the sales from this book will go towards BC & Alberta Guide Dogs Services. Another portion will go towards Comox Valley Project Watershed Society. 3.) Become a Member of Tidechange.ca (or donate) “Tide Change is continually adapting to the changing face of the Internet.  Knowing full well that people are deluged with news from around the world, leaving local stories and events overlooked. That’s where Tide Change comes in.  Our primary focus is the Comox Valley and surrounding areas.  Our news is updated regularly, highlighting local events and local interest stories.  We also post stories...

Youth Media Project call for Applications

CALL FOR APPLICATIONS: Youth Media Project Participants MAKE VIDEOS & GET PAID! Youth Media Project is a program for community action through media involving 9 participants between the ages of 16 – 30. In this 13-week program, youth receive training in video production, gain employability skills, and work with a network of community partners to create videos through work placements – highlighting community resources, and presenting ideas for community change. The project welcomes all youth, including immigrant youth, Aboriginal youth, street- involved youth and others who face barriers to employment. TO APPLY YOU MUST BE: -Interested in art & video -Between the ages of 16 and 30 -Not attending school full-time -Legally entitled to work in Canada -Not on EI -Experiencing barriers to employment   PARTICIPANTS RECEIVE -Full-time minimum wage employment (13 Weeks) -Experience in video production, design & web development -Consultations in career development Application Deadline: January 5th, 2018 Info Session: Dec 4th @ 5:30pm @ Comox Valley Art Gallery (snacks provided) Apply Now! Application Submission: 1. A letter of application describing your reasons for applying, your work and school experience and how this project is important to your future 2. Suggested: support material such as a resume, art work (photographs, writing, videos, etc.) Email your application to: krista.cvagymp@gmail.com Or drop off your application to: COMOX VALLEY ART GALLERY 580 Duncan Ave. Courtenay, BC. V9N 2M7 T: 250-338-6211 Questions? Call 250-338-6211. Space is limited – apply today! PROGRAM RUNS Jan 15th – April 13th, 2018 This project is funded and supported by: Wachiay Friendship Centre, Creative Employment Access Centre and Imagine Comox Valley This is a full-time 13-week...

How to Use SEO in Your Digital Marketing Strategy

The Tenfold Blog is an excellent resource for current trends in information technology, sales, and marketing. We’re frequent visitors and suggest you have a look around  – https://www.tenfold.com/blog Pieter Vorster Most people today know that Search Engine Optimization (SEO) is critical to having a successful on-line business. What they may not know is exactly how to use it in their marketing plan. Incorporating strategically chosen keywords, with valuable content, can dramatically increase your world-wide-web presence, and ultimately, your bottom line. Even more important, knowing how your customers find you is invaluable information. But this is just the first layer, of many, to creating a consistent revenue stream. Implementing a data driven marketing plan, to create repeat business, is necessary for growth and longevity. Once complete, you must re-evaluate your data and re-engineer your plan, to attract new customers and retain your existing business. With time, you can create a recycling funnel system that will continually produce revenues. This is known as data driven marketing. First, what is SEO? We know what SEO stands for, but what does it really mean in the marketing world? When building, or updating, the website for your business, using SEO and keywords is critical to being discovered organically online. You can certainly pay for placement, but this is an expensive option and must be on-going to maintain good ranking. It also does not guarantee top placement. Organic leads are what you want to strive for, as these people found you through a search engine or other free avenue. When search engines, such as Google, Yahoo and Bing, crawl your site, they want to find words that are relevant...

Inbound Marketing in 2017 – 5 Trends to Keep Your Eyes On

The Tenfold Blog is an excellent resource for current trends in information technology, sales, and marketing. We’re frequent visitors and suggest you have a look around  – https://www.tenfold.com/blog Pieter Vorster Let’s go back to the shift of the millennium. Ask somebody about inbound marketing and you’ll probably get a shoulder shrug as an answer. Tell them about a marketing technique through which customers come looking for your products instead of you chasing after them. You’ll probably get a laugh or two. However, nowadays inbound marketing is real, very real. Hubspot’s former CMO Mike Volpe summarized this marketing technique in a simple and accurate phrase: “Don’t interrupt what your buyers want to consume, be what they want to consume”.   “Don’t interrupt what your buyers want to consume – BE what they want to consume.” ― Mike Volpe   Although outbound marketing strategies still are popular and effective, they are losing a lot of terrain against their more effective, inbound marketing counterpart. It is even considered that properly executed inbound marketing tactics are 10 times more effective in generating leads than the classic outbound techniques. How did this shift occur so suddenly? Well, there are many factors in play: the internet, worldwide online access, social media, search engines… The list goes on for a while, but the fact is that with the aperture of online businesses, marketers shifted from an aggressive strategy of finding customers through mass marketing, to a strategy that lets the customer come to you. Everybody is doing inbound now, from established companies such as Startbucks with their Instagram account or GE with the technology YouTube channels, to newcomers like Salesforce...

25 Things You Don’t Know About WordPress

Considering that WordPress is our CMS (Content Management System) of choice over here at Pod Creative, we thought we’d share some of the lesser known facts about this amazing online publishing software. Thanks to Website Magazine and the folks at WP Beginner for the infographic...

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