Salmon Sister Salmon Brother (Video)

We are grateful for the opportunity to work in collaboration with Project Watershed, Joanna Finch, Methuselah Dance Troupe and other community builders. Our good friend Paul Horgen sums it up really well: Comox Valley Project Watershed Society in collaboration with K’omoks First Nations and various concerned members of our community continue to work on the restoration and preservation of the K’omoks estuary. Joanna Finch, Methuselah Dance Troupe and Pod Creative created this video to support and honor that work. This video highlights the diversity and depth of support for our work, much of which is geared towards the protection and restoration of salmon habitat. Wide spread community support will be necessary to tackle some of our large scale restoration projects such as turning Fields Sawmill site into Kus Kus Sum Park. You can show your support for our work by posting pictures and comments to social media channels. Please use the hashtags #projectwatershed, #keepingitliving and if you are talking about Kus Kus Sum #kuskussum. You can also volunteer, donate or sign up for our newsletter. Thanks for Keeping It Living! Pieter Vorster Owner, Pod Creative View the video on Project Watershed's...

What is Content Marketing

What is content marketing and what does it have to do with your online presence?  In this article, I’ll go over what it is, how your already doing it, and why it’s important to stay consistent.   Michael Holding What is Content Marketing Content marketing is marketing that uses content to bring in customers rather than advertising or sales.  According the Content Marketing Institute: Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. When done well it will entice readers to your site and customers will actively search for your content.   While blogging is one of the most used mediums for content marketing it is not the only one.  Social Media, video, newsletters and more can be key components to a successful strategy. Consistency is Key – Building a Strategy There is no such thing as a universal template for content marketing.  Your strategy should outline your key business and client needs and how your content will address them.  It is vital to set reasonable goals for each step in your marketing strategy.  If you are aiming for thousands of new visits you can become discouraged quickly.  Smaller, incremental goals will also help you refine what is working with your content and what doesn’t connect with your audience. Knowing your target audience is not a new concept in marketing but it’s worth repeating.  As you understand who you’re trying to attract with your content you will learn how to effectively refine your content to be...

Google is pushing SSL, it’s not something you can ignore.

Right now, SSL certificates come with the incentive of guaranteed improved search rankings. But Google is showing they’re not afraid to use Google Chrome to “punish” sites who don’t move to SSL.  Below I go over what an SSL Certificate is, why you need one, and how to get them. Michael Holding What is an SSL Certificate Have you ever noticed how sometimes websites start with “http://” and other times they start with “https://” and have a green padlock nearby?  That’s the end result of an SSL certificate. SSL Certificates are small data files that digitally bind a cryptographic key to an organization’s details. When installed on a web server, it activates the padlock and the https protocol and allows secure connections from a web server to a browser. Typically, SSL is used to secure credit card transactions, data transfer and logins, and more recently is becoming the norm when securing browsing of social media sites. Why your site needs an SSL Certifcate As mentioned above, SSL Certificates allows secure connections from a web server to a browser. This makes for secure credit card transactions, data transfer and logins, and more recently is becoming the norm when securing browsing of social media sites. So, “SSL” is short for Secure Sockets Layer. In simpler terms, it is a means for small business to communicate to their customers that they can browse, shop/pay, and share information, safely with you online. Stated simply, in a non-technical manner, adding an SSL creates a safe connection aka online environment. How you can get an SSL Certificate There are three ways to get an SSL certificate for your website: DIY – There are only a...

Grateful for 2016

It’s around this time that we take stock of the past year.  At Pod Creative we are very grateful for our families, friends, community, clients, and partners.  It’s been a great year and we want to specifically thank My Tech Guys for all the work they do and the top notch service they provide. Whenever we are looking to upgrade our tech needs, we always go to Bob and all the geeks at My Tech Guys.  We highly recommend you do too! Nice to see the Pod Creative logo on the walls at the My Tech Guys stores. Thanks to the Climbing Geek for the pic. Pieter Vorster Owner, Pod...

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