Speed is a Killer: 6 Reasons You Should Decrease Your Page Load Time in 2019 (infographic)

Speed is a Killer: 6 Reasons You Should Decrease Your Page Load Time in 2019 (infographic)

While the websites we build at Pod Creative are generally considered “lightweight”, meaning they have content relevant to the service or products or cause only (not content created from outside sources like the article and infographic below) and do not receive traffic of thousands and thousands of unique visits every day, we still make sure to employ the following good practices: Rename any image files as appropriately as possible with SEO in mind Resize them using Tiny.jpeg (best compression site ever!) Upload and Smush them. This seems like a good time to remind you of our article – How to send media to your web team.  Also, step 2 above is really important to make sure you keep your page load times low. We encourage you to read through the article and infographic below, as It points out some of the value, and dangers, of page load times. Pieter Vorster Page loading time is a vital part of the user experience online. Website visitors care more about page load speed than all the visual design and functions found in sites. Statistics show that 40% of people will abandon a website that takes more than 2 seconds to load. A single second delay in page response can result in a significant reduction in conversions. Here are 6 reasons why you should decrease your page load time in 2019: You Are Losing Money Every time a member of your target audience abandons your page because they are displeased with your page load time, you lose a potential consumer. Research quoted by HostingTribunal shows that online shoppers are more loyal to shopping sites...
A Year in Review: 4 Top Design Trends of 2018 (Infographic)

A Year in Review: 4 Top Design Trends of 2018 (Infographic)

Considering that we work on the web every day, we at Pod Creative try to incorporate some of the positive and popular online opportunities we come across.  We encourage you to read through the infographic below as It points out some of the top trends from the past year. Pieter Vorster 2018 has seen a number of changes in the world of web design. Facing a competitive arena, technological advances, and shifting markets, brand owners and web designers have put on their A-game, as they try to differentiate their sites and those of the competition. It has become apparent that with easily accessible online web building services and affordable web design professionals, any business can easily have a decent site. The challenge, then, is how to make yours – great. The following four trends are prime examples of a push toward better websites: 1.  Brutalism It has now become clear that layouts matter a lot more than previously thought, affecting conversions, revenue, and even branding efforts. DesignAdvisor has noted that almost 40% of users will leave a website if the layout is unattractive, meaning that a poorly designed site could be bleeding customers at alarming rates. While some brand owners are playing it safe, with minimalist and simple layouts, others have tried to up their game by adopting brutalism. With brutalism, a designer is given free rein to do whatever they want. The result of this is a unique and artistic website, with a different user experience than usual. Although this is a bit of a gamble, the result can be a genuinely memorable web design, attracting customers and giving...
The Ultimate Way To Use Instagram Stories To Your Advantage (Infographic)

The Ultimate Way To Use Instagram Stories To Your Advantage (Infographic)

Most of the websites we build at Pod Creative feature Instagram in some way, whether that be immediately apparent, or as a behind-the-scenes method to populate a Facebook page and Twitter account simultaneously.  We encourage you to read through the infographic below as It points out some of the value you can gain from your own Instagram account. Pieter Vorster The majority of socially engaged businesses have already included Instagram in marketing strategies. For many, this may mean just adding photos to the feed with some strategically placed hashtags, while the more tech-savvy will be making use of one of Instagram’s newest features called Instagram Stories. The feature provides businesses with a ready-made vehicle for promoting their brand in real time, in a fun and engaging way which appeals to followers. Since its launch, Stories have had one success after another and are still hugely popular with Instagram users. If you get it right, you could engender your followers with that extra pinch of affinity with your brand, which will not only help to build brand loyalty but will ultimately encourage future sales. Even if you are a seasoned Instagram user for your businesses, it can be pretty difficult to continually come up with new ways to engage your users and keep them looking at your content. Here are some brief ideas of how you could be using Instagram Stories to promote your business: Behind the scenes – Many brands are using Stories to take their followers behind the scenes of their business, and you may be pretty surprised to find out just how many people will be interested in...
Small Business Financing: (Which Option Is Really Best For You?) Equity, Debt, or Convertible Debt? (UpCounsel)

Small Business Financing: (Which Option Is Really Best For You?) Equity, Debt, or Convertible Debt? (UpCounsel)

The editorial staff over at UpCounsel cover topics related to legal tips, startups, technology, and such. From time to time we at Pod Creative have found some of their posts very informative and often insightful. We encourage you to have a look at their blog or the articles they share with us, like the one below. Pieter Vorster Written by Alex Liu. This article was originally published on UpCounsel.   When considering small business financing, it’s important to understand all your available options. Otherwise, investors can easily take advantage of you and offer unfair terms. So before raising any money, learn if equity, debt or convertible debt financing makes the most sense for you to grow your business. Equity Raising capital through equity is a popular, if not the most popular choice, for entrepreneurs to pursue. Investors buy stock in your company, giving them a financial stake in the future success of your business. How It Works You set a specific dollar amount for what your company is worth. Based on that valuation, investors agree to give you money in exchange for a certain percentage of your company. Investors receive compensation based on the percent of stock they own once you sell the company or go public. Pros All your cash can go toward your business rather than loan repayments. Investors take on some risk and don’t have to be paid back until you’re doing well. Investors often have valuable business experience. Since investors have a financial stake in the success of your business, they are motivated to offer sound guidance and valuable business connections. Cons Equity financing has the highest legal bills...
60 Stats & Trends That Will Define The Future of E-Commerce (Infographic)

60 Stats & Trends That Will Define The Future of E-Commerce (Infographic)

We at Pod Creative have been working with a few clients that own and manage e-commerce stores. In our experience, the learning curve is steep when there is so much riding on the performance of your online activity. We encourage you to read through the infographic below as It helps to keep things in perspective. Pieter Vorster Trying To Keep Up With The Current Ecommerce Trends The ecommerce industry is showing no signs of slowing down. Probably spurred by hopes of competing with brick and mortar shops that currently rule the market, ecommerce displays a strong willingness to align with technological advancements of our day and age. And, judging by the statistics, this readiness to mesh with the new technologies seems to be working great for the e-market. In 2017, retail ecommerce sales on a global level amounted to just over $2.3 trillion. According to the infographic by Subscriptionly, the number is projected to grow to $4.88 trillion by 2021. If this estimate turns out to be true, the market share for ecommerce will be far from marginal when compared to brick and mortar shops. What awaits ecommerce down the line will have a major impact on our everyday life as its implementation could instigate some radical changes going forward. Defining precisely what these changes are could be is a hard feat. However, we can analyze the current state of the e-market and try to use the data to determine what future has in store for ecommerce. The following infographic manages to do exactly that. It examines 60 interesting trends projected to have a direct impact on the future of ecommerce. By...
The Must-Have Tools to Run Your Digital Agency Like a Boss

The Must-Have Tools to Run Your Digital Agency Like a Boss

The ClickTime Blog is an excellent resource for ways to increase productivity, develope leadership and improve employee performance. We’re frequent visitors and suggest you have a look around  – https://www.clicktime.com/blog Pieter Vorster The key to running a successful agency is to not let it run you. Your job — in addition to providing great value for your clients — is to make sure that operations, billing, HR, etc., are working like a well-oiled machine. We’ve put together a list of tools and technology to help you focus on the things that make your agency successful and stay focused on your customers. Time Tracking Software As a digital agency, it all boils down to how you and your team spend, bill, and manage time. While some agencies may have started with (or may still be using) an Excel spreadsheet to track hours, it can be quite painful to maintain accurate data — especially as you grow. Because every minute counts in an agency environment, you’ll want to get your time-tracking technology squared away quickly. But, what are some of the things you might want in a time tracking platform? Let’s have a look! Easy Timesheets You want something that’s user-friendly for everyone on the team, and offers a mobile app, automated time tracking features, and easy-to-access reports and visual summaries of timesheet approvals and completion. If it’s not easy, your team won’t accurately track their time. Agency Insights Tracking time worked on projects is simple. What is much more interesting, is how employee time affects agency operations. Beyond just having visibility into how long something took and the associated billable hours, it’s important to understand: Employee utilization...

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