The Must-Have Tools to Run Your Digital Agency Like a Boss

The key to running a successful agency is to not let it run you. Your job — in addition to providing great value for your clients — is to make sure that operations, billing, HR, etc., are working like a well-oiled machine.

We’ve put together a list of tools and technology to help you focus on the things that make your agency successful and stay focused on your customers.

Brands That Use AI To Enhance Marketing – Infographic

We all know how marketing can enhance sales. However, enhancing marketing requires real skills and creativity. Or does it? Can machines do a better job at promoting, advertising, and ultimately selling products than a creative human being? A complete switch to AI seems futuristic, but some major brands have already implemented the tactic of using chatbots, voice assistants, and other smart systems for marketing enhancement purposes. In fact, a vast majority of globally known brands has already benefited from using AI. Let’s see why and how.

6 Proven Ways to Get Referrals Without Asking for Them

One major consequence of the internet has been the proliferation of choice, in all arenas. Remember when you walked into clothing stores and picked out what was on the shelf? How quaint. Looking for a new kind of toothpaste? Here are 75!

When it comes to material objects, figuring out what you need can usually be done through online reviews. For services, however, the currency is still the personal reference.

Google’s products and how it can help your organisation or business

Google has a suite of products and services that will help streamline your organizations’ communications and collaborative projects.  If your business hasn’t taken advantage of the many benefits that Google’s products have to offer we’re going to give you eight reasons why you should consider them. Michael Web Developer, Graphic Designer, Pod Creative 1 - Gmail and why you need to set up an account. 1.1 - Useful add-ons for Gmail (Boomerang and Undo button) 2 - Google My Business and why you need to get listed. 3 - Google Maps and why you need to be on there 3.1 - Getting testimonials using Google Maps. 4 - Google Drive and why you need to start using it. 5 - Why you should use Google Calendar 6 - Google Search Console What is G Suite G Suite is Google’s brand of cloud computing, productivity and collaboration tools, software and products.  Suite comprises Gmail, Hangouts, Calendar, and Google+ for communication; Drive for storage; Docs, Sheets, Slides, Forms, and Sites for collaboration; and, depending on the plan, an Admin panel and Vault for managing users and the services. These services are free to all users who have a Google account, what makes G Suite different is the addition of enterprise features.  You can use custom email addresses at a domain (, option for unlimited cloud storage (depending on plan and number of members), additional administrative tools, and advanced settings, as well as 24/7 phone and email support....

How to send media to your web team

Sending files to your graphic designer or getting your web team to upload content for you?  Here are a few simple tips about how to send that media and keep your design team happy. Michael Holding Send images as attachments As a designer I am grateful when a client sends me the media resources and content I need.  I know what they want to say and I can place it correctly in context.  Clients have often sent an MS Word document or a Google Doc with the images embedded into them, thinking it’s better for everything to be in one place.  Unfortunately, this does little to help. Embedded images can be a challenge to extract, often needing two or three additional steps and progams to get the images ready for resizing, colour correction, cropping and web optimization. Sending your media as an email attachment is quicker and easier and will save your designer time and save you money.  Rename your files When sending your design team the images you want to use please remember to remame them correctly.  Referencing media is much quicker when I know that the image needed is ‘estuary-grass-1’ rather than ‘IMG_0553’.  Send the highest quality you have Wheter you’re sending media for print or web applications it’s best to send the highest quality files you have.  It’s always possible to make a large file smaller, but it’s challenging to make a small file large.  Image quality suffers and the effectiveness of your product in diminished. There are many services like Google Drive, Dropbox and that allow you to send much larger files and folders...

What is Google Search Console a.k.a. Google Webmaster Tools

Google Search Console is a free service offered by Google that helps you monitor and maintain your site’s presence in Google Search results. You don’t have to sign up for Search Console for your site to be included in Google’s search results, but doing so can help you understand how Google views your site and optimize its performance in search results. Google Search Console (previously Google Webmaster Tools) is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites. As of May 20, 2015, Google rebranded Google Webmaster Tools as Google Search Console. It has tools that let webmasters: Submit and check a sitemap. Check and set the crawl rate, and view statistics about when Googlebot accesses a particular site. Write and check a robots.txt file to help discover pages that are blocked in robots.txt accidentally. List internal and external pages that link to the site. Get a list of links which Googlebot had difficulty crawling, including the error that Googlebot received when accessing the URLs in question. See what keyword searches on Google led to the site being listed in the SERPs, and the click through rates of such listings. (Previously named ‘Search Queries’; rebranded May 20, 2015 to ‘Search Analytics’ with extended filter possibilities for devices, search types and date periods). Set a preferred domain (e.g. prefer over or vice versa), which determines how the site URL is displayed in SERPs. Highlight to Google Search elements of structured data which are used to enrich search hit entries (released in December 2012 as Google Data...

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