Inbound Marketing in 2017 – 5 Trends to Keep Your Eyes On

The Tenfold Blog is an excellent resource for current trends in information technology, sales, and marketing. We’re frequent visitors and suggest you have a look around  – https://www.tenfold.com/blog Pieter Vorster Let’s go back to the shift of the millennium. Ask somebody about inbound marketing and you’ll probably get a shoulder shrug as an answer. Tell them about a marketing technique through which customers come looking for your products instead of you chasing after them. You’ll probably get a laugh or two. However, nowadays inbound marketing is real, very real. Hubspot’s former CMO Mike Volpe summarized this marketing technique in a simple and accurate phrase: “Don’t interrupt what your buyers want to consume, be what they want to consume”.   “Don’t interrupt what your buyers want to consume – BE what they want to consume.” ― Mike Volpe   Although outbound marketing strategies still are popular and effective, they are losing a lot of terrain against their more effective, inbound marketing counterpart. It is even considered that properly executed inbound marketing tactics are 10 times more effective in generating leads than the classic outbound techniques. How did this shift occur so suddenly? Well, there are many factors in play: the internet, worldwide online access, social media, search engines… The list goes on for a while, but the fact is that with the aperture of online businesses, marketers shifted from an aggressive strategy of finding customers through mass marketing, to a strategy that lets the customer come to you. Everybody is doing inbound now, from established companies such as Startbucks with their Instagram account or GE with the technology YouTube channels, to newcomers like Salesforce...

Hosting: What is the difference between shared, dedicated, VPS and managed hosting?

Originally published on aspengrovestudios.com by Lisa-Robyn Keown, Oct 11, 2017 This article from the folks at Aspen Grove Studios provides a decent outline of the hosting options available out there. As you start reading, keep in mind that we at Pod Creative provide dedicated, managed hosting at $30 per month. This includes: hosting on our dedicated server, daily backups, regular required updates, and 24/7 tech support. Web hosting packages come in a variety of shapes and sizes. The various hosting solutions are able to cater to just about any business or individual’s specific needs. Generally, bloggers and small businesses will find their needs perfectly met with a shared hosting package. As well as shared hosting, there are other forms of hosting, including dedicated hosting, VPS and more. Managed hosting adds another layer of service supply to a hosting package. What is the Difference Between Shared, VPS and Dedicated Hosting? Each of the various hosting options functions in essentially the same way: they store your website’s files and deliver them once they are requested (as a user enters your URL into a browser bar). The difference between each of the hosting solutions boils down to the capacity, speed, level of user control and depth of technical operation.   Shared Hosting: As implied, shared hosting sees the sharing of resources. With shared hosting, a number of websites will all occupy one single server. The actual quantifiable number of sites per server can vary, ranging from a few websites to hundreds or even thousands of websites. Here, all of the websites on the individual server will share the resources (including data, space, and...

Google is pushing SSL, it’s not something you can ignore.

Right now, SSL certificates come with the incentive of guaranteed improved search rankings. But Google is showing they’re not afraid to use Google Chrome to “punish” sites who don’t move to SSL.  Below I go over what an SSL Certificate is, why you need one, and how to get them. Michael Holding What is an SSL Certificate Have you ever noticed how sometimes websites start with “http://” and other times they start with “https://” and have a green padlock nearby?  That’s the end result of an SSL certificate. SSL Certificates are small data files that digitally bind a cryptographic key to an organization’s details. When installed on a web server, it activates the padlock and the https protocol and allows secure connections from a web server to a browser. Typically, SSL is used to secure credit card transactions, data transfer and logins, and more recently is becoming the norm when securing browsing of social media sites. Why your site needs an SSL Certifcate As mentioned above, SSL Certificates allows secure connections from a web server to a browser. This makes for secure credit card transactions, data transfer and logins, and more recently is becoming the norm when securing browsing of social media sites. So, “SSL” is short for Secure Sockets Layer. In simpler terms, it is a means for small business to communicate to their customers that they can browse, shop/pay, and share information, safely with you online. Stated simply, in a non-technical manner, adding an SSL creates a safe connection aka online environment. How you can get an SSL Certificate There are three ways to get an SSL certificate for your website: DIY – There are only a...

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