Google My Business is a free tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying your business information, you can both help customers find you and tell them the story of your business.
Why Your Business Needs to be Listed
So it’s no surprise when prioritizing which online listings to pursue, experts often recommend starting with the free-of-charge Google My Business (GMB). After all, Google far outperforms every other search engine, logging an average 7.8 billion searches per day last year.
One of the greatest benefits of GMB is its listing of your business’s exact location on a mobile-friendly map — a huge boon to the 1.3 billion smartphone users expected to populate the U.S. by 2020.
“You will be far more visible to the vast majority of users of both Android and iPhones searching for businesses within a 5-kilometer radius,” Google advises, pointing to the SEO edge the tool provides in promoting small, local businesses over more generic corporations.
“Local searchers do not want to be constantly bombarded with the same old big names that may or may not truly offer the service or product they are seeking.”
GMB consistently shows up high in online searches, boosts your website’s SEO rankings to optimize traffic, posts reviews from your customers, and allows you to include in your profile printable coupons, special offers, videos, images, opening hours, preferred payment methods, and other meaningful information. Its Analytics function also allows you to track who’s searching for you and what other sites they’ve visited. The free and easy registration process for GMB is available here.