Speed is a Killer: 6 Reasons You Should Decrease Your Page Load Time in 2019 (infographic)

by | Dec 11, 2018 | Resources

While the websites we build at Pod Creative are generally considered “lightweight”, meaning they have content relevant to the service or products or cause only (not content created from outside sources like the article and infographic below) and do not receive traffic of thousands and thousands of unique visits every day, we still make sure to employ the following good practices:

  1. Rename any image files as appropriately as possible with SEO in mind
  2. Resize them using Tiny.jpeg (best compression site ever!)
  3. Upload and Smush them.

This seems like a good time to remind you of our article – How to send media to your web team.  Also, step 2 above is really important to make sure you keep your page load times low. We encourage you to read through the article and infographic below, as It points out some of the value, and dangers, of page load times.

Pieter Vorster

Page loading time is a vital part of the user experience online. Website visitors care more about page load speed than all the visual design and functions found in sites. Statistics show that 40% of people will abandon a website that takes more than 2 seconds to load. A single second delay in page response can result in a significant reduction in conversions.

Here are 6 reasons why you should decrease your page load time in 2019:

  1. You Are Losing Money
    • Every time a member of your target audience abandons your page because they are displeased with your page load time, you lose a potential consumer. Research quoted by HostingTribunal shows that online shoppers are more loyal to shopping sites that have quick page loading. In the same way, shoppers will make a point to avoid returning to an ecommerce site that gave them trouble the first time they visited.
  2.  Customer Referrals
    • In an era where consumers are constantly seeking referrals on online forums, your page load time is detrimental to word of mouth advertising. A visitor who has experienced positive website performance is more likely to refer your page to other users or share your page on various online platforms. Customer referrals are a great mode of advertising and an almost cost-free way to reach a larger audience.
  3. Helps How Your Audience Perceives You
    • The fact that every organisation looking to prove its credibility has a website means consumers also have high expectations from the service delivery of your site. Your page load time will either set you apart and have your target audience take you more seriously or leave you looking lazy sloppy.
  4. Improved Customer Service
    • Since your page is a tool to give value added services to your consumers, your page load time is an important means of providing satisfactory customer service. The fact that customers can quickly get answers they seek on your page or refer to your page for more information post purchase only makes you more attractive as a service provider.
  5. Your Search Engine Ranking
    • Your website ranking is crucial to its success as consumers visit predominantly sites on the top positions of the search engines. Good page load times directly affect website rankings. The faster your page loads, in comparison to other similar pages, the higher it will rank.Of course, there is more to successful SEO strategies but speed definitely plays its crucial role.
  6. Increased Conversion Rate
    • At the end of the day, the ultimate goal is for your page to achieve conversions. Customers are more likely to complete a desired on-site action if they are happy with your page loading time. Research has proven that a single second delay in page load time can cause a staggering 7% decrease in conversions.

Conclusion

Your page load time could literally be the difference between your page being a hit or barely having any traffic. Even the most aesthetically pleasing page could be quickly abandoned by users because of slow page load time.

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