by Pieter Vorster | Apr 15, 2019 | Pod Creative News and Events, Resources
Facebook advertising has become a necessity for digital marketers who want to ensure visibility on the platform. Here’s an infographic from the team at Spiralytics comparing different advertising placements and their advantages and disadvantages. Pieter Vorster Sign up for our newsletter and never miss a tutorial or knowledge base update. [/et_pb_signup] Name First Last Email* Message* Web Development Graphic Design Hosting Campaign Management...
by Pieter Vorster | Mar 18, 2019 | Pod Creative News and Events, Resources
Choosing the right domain name for your online project is an extremely important first step towards a successful online presence. It is, in many ways, akin to your logo, as it forms a core piece of your branding. The informed folks at Hosting Tribunal deal with this topic frequently, and have produced an interesting infographic to help answer some of the more common questions related to domains. Pieter Vorster Picking a domain name is one of the first steps of setting up a website. And once you register a domain name, you can do little to alter it. If you think you’ve made a wrong choice, all you can do is register another one. It, therefore, pays off to pick the right domain name right away. The useful infographic that follows can help you better understand domain names before choosing one of your own. You might wonder why domain names matter so much. Can’t you pick any domain name that comes to your mind? Sure you could – not all of the 5,000 domains that appear every hour are top-notch . Because there’s more to picking an effective domain name than just mashing several letter together. There are numerous benefits to a good domain name, and we’ll list a few major ones: The first benefit is that a good domain name attracts visitors to your site. If you have a catchy domain name, users are more likely to click on your site to see what it’s about. Also, a catchy domain makes them come back. If your domain name is memorable, it’ll stick with users and they’ll be more likely...
by Pieter Vorster | Dec 11, 2018 | Resources
While the websites we build at Pod Creative are generally considered “lightweight”, meaning they have content relevant to the service or products or cause only (not content created from outside sources like the article and infographic below) and do not receive traffic of thousands and thousands of unique visits every day, we still make sure to employ the following good practices: Rename any image files as appropriately as possible with SEO in mind Resize them using Tiny.jpeg (best compression site ever!) Upload and Smush them. This seems like a good time to remind you of our article – How to send media to your web team. Also, step 2 above is really important to make sure you keep your page load times low. We encourage you to read through the article and infographic below, as It points out some of the value, and dangers, of page load times. Pieter Vorster Page loading time is a vital part of the user experience online. Website visitors care more about page load speed than all the visual design and functions found in sites. Statistics show that 40% of people will abandon a website that takes more than 2 seconds to load. A single second delay in page response can result in a significant reduction in conversions. Here are 6 reasons why you should decrease your page load time in 2019: You Are Losing Money Every time a member of your target audience abandons your page because they are displeased with your page load time, you lose a potential consumer. Research quoted by HostingTribunal shows that online shoppers are more loyal to shopping sites...
by Pieter Vorster | Dec 4, 2018 | Resources
Considering that we work on the web every day, we at Pod Creative try to incorporate some of the positive and popular online opportunities we come across. We encourage you to read through the infographic below as It points out some of the top trends from the past year. Pieter Vorster 2018 has seen a number of changes in the world of web design. Facing a competitive arena, technological advances, and shifting markets, brand owners and web designers have put on their A-game, as they try to differentiate their sites and those of the competition. It has become apparent that with easily accessible online web building services and affordable web design professionals, any business can easily have a decent site. The challenge, then, is how to make yours – great. The following four trends are prime examples of a push toward better websites: 1. Brutalism It has now become clear that layouts matter a lot more than previously thought, affecting conversions, revenue, and even branding efforts. DesignAdvisor has noted that almost 40% of users will leave a website if the layout is unattractive, meaning that a poorly designed site could be bleeding customers at alarming rates. While some brand owners are playing it safe, with minimalist and simple layouts, others have tried to up their game by adopting brutalism. With brutalism, a designer is given free rein to do whatever they want. The result of this is a unique and artistic website, with a different user experience than usual. Although this is a bit of a gamble, the result can be a genuinely memorable web design, attracting customers and giving...
by Pieter Vorster | Nov 13, 2018 | Comox Valley News & Events, Pod Creative News and Events
Festive Cheer Party Saturday, November 23 – 6PM – 10PM Prime Chophouse – 1089 Braidwood Rd, Courtenay All proceeds will go towards Kus-kus-sum! As a token of appreciation for your support of Project Watershed and their Kus-kus-sum initiative (which Pod Creative has been part of since the start) we would like to offer you a ticket to the Festive Cheer event at 50% off the regular price of $75. There are only 20 of these tickets available so please take advantage of this offer soon! Get your tickets now! Festive Cheer is an annual party and fundraiser hosted by LIFT Startups. In 2016 & 2017, Festive Cheer raised awareness and funds for Everyone Deserves A Smile (EDAS). This year, the fundraising and promotional efforts are focused on Kus-kus-sum – Fields Sawmill Restoration Project. Please note: To access the 50% off tickets, click the “Get your tickets now!” button above and on the Lift webpage and then beside the green highlighted text “Festive Friends” select the number of tickets you want. Name First Last Email* Message* Web Development Graphic Design Hosting Campaign Management...
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