Updated Guide to Facebook Advertising Placements (Infographic)

Updated Guide to Facebook Advertising Placements (Infographic)

Facebook advertising has become a necessity for digital marketers who want to ensure visibility on the platform. Here’s an infographic from the team at Spiralytics comparing different advertising placements and their advantages and disadvantages. Pieter Vorster Sign up for our newsletter and never miss a tutorial or knowledge base update. [/et_pb_signup] Name First Last Email* Message* Web Development Graphic Design Hosting Campaign Management...
Domain Name Facts You Should Know (Infographic)

Domain Name Facts You Should Know (Infographic)

Choosing the right domain name for your online project is an extremely important first step towards a successful online presence. It is, in many ways, akin to your logo, as it forms a core piece of your branding. The informed folks at Hosting Tribunal deal with this topic frequently, and have produced an interesting infographic to help answer some of the more common questions related to domains. Pieter Vorster Picking a domain name is one of the first steps of setting up a website. And once you register a domain name, you can do little to alter it. If you think you’ve made a wrong choice, all you can do is register another one. It, therefore, pays off to pick the right domain name right away. The useful infographic that follows can help you better understand domain names before choosing one of your own. You might wonder why domain names matter so much. Can’t you pick any domain name that comes to your mind? Sure you could – not all of the 5,000 domains that appear every hour are top-notch . Because there’s more to picking an effective domain name than just mashing several letter together. There are numerous benefits to a good domain name, and we’ll list a few major ones: The first benefit is that a good domain name attracts visitors to your site. If you have a catchy domain name, users are more likely to click on your site to see what it’s about. Also, a catchy domain makes them come back. If your domain name is memorable, it’ll stick with users and they’ll be more likely...
Invite to LIFT’s Festive Cheer Party – 50% off tickets included

Invite to LIFT’s Festive Cheer Party – 50% off tickets included

Festive Cheer Party Saturday, November 23 – 6PM – 10PM Prime Chophouse – 1089 Braidwood Rd, Courtenay All proceeds will go towards Kus-kus-sum! As a token of appreciation for your support of Project Watershed and their Kus-kus-sum initiative (which Pod Creative has been part of since the start) we would like to offer you a ticket to the Festive Cheer event at 50% off the regular price of $75. There are only 20 of these tickets available so please take advantage of this offer soon! Get your tickets now! Festive Cheer is an annual party and fundraiser hosted by LIFT Startups. In 2016 & 2017, Festive Cheer raised awareness and funds for Everyone Deserves A Smile (EDAS). This year, the fundraising and promotional efforts are focused on Kus-kus-sum – Fields Sawmill Restoration Project. Please note: To access the 50% off tickets, click the  “Get your tickets now!” button above and on the Lift webpage and then beside the green highlighted text “Festive Friends” select the number of tickets you want. Name First Last Email* Message* Web Development Graphic Design Hosting Campaign Management...
60 Stats & Trends That Will Define The Future of E-Commerce (Infographic)

60 Stats & Trends That Will Define The Future of E-Commerce (Infographic)

We at Pod Creative have been working with a few clients that own and manage e-commerce stores. In our experience, the learning curve is steep when there is so much riding on the performance of your online activity. We encourage you to read through the infographic below as It helps to keep things in perspective. Pieter Vorster Trying To Keep Up With The Current Ecommerce Trends The ecommerce industry is showing no signs of slowing down. Probably spurred by hopes of competing with brick and mortar shops that currently rule the market, ecommerce displays a strong willingness to align with technological advancements of our day and age. And, judging by the statistics, this readiness to mesh with the new technologies seems to be working great for the e-market. In 2017, retail ecommerce sales on a global level amounted to just over $2.3 trillion. According to the infographic by Subscriptionly, the number is projected to grow to $4.88 trillion by 2021. If this estimate turns out to be true, the market share for ecommerce will be far from marginal when compared to brick and mortar shops. What awaits ecommerce down the line will have a major impact on our everyday life as its implementation could instigate some radical changes going forward. Defining precisely what these changes are could be is a hard feat. However, we can analyze the current state of the e-market and try to use the data to determine what future has in store for ecommerce. The following infographic manages to do exactly that. It examines 60 interesting trends projected to have a direct impact on the future of ecommerce. By...
Funds roll in for Kus-kus-sum, Project Watershed hopes to restore former Field Sawmill site

Funds roll in for Kus-kus-sum, Project Watershed hopes to restore former Field Sawmill site

SCOTT STANFIELD ,  Apr. 17, 2018 11:30 a.m. – NEWS A number of groups and individuals have contributed to Project Watershed’s efforts to purchase and restore the former Field Sawmill site on the Courtenay River near the 17th Street Bridge. The Cumberland Community Forest Society has raised thousands at trivia nights, attendees at Doug Hillian’s retirement party raised a few thousand, and two boys raised more than $100 at their sixth birthday party. Alexandra Calland and the Estuary Angel (who is matching funds raised) have also contributed significant sums to the project dubbed Kus-kus-sum, in reference to an ancient K’ómoks First Nation village. “People do amazing things,” said Paul Horgen, board chair of the Comox Valley Project Watershed Society. “There’s a lady who lives in Comox who brought in a jar of coins. She says every day she takes a toonie from her purse and sticks it in a jar, and at the end of the month she donates it to Kus-kus-sum.” Horgen said Interfor Corporation, the property owner, wants to see some sort of conservation solution at the site. “They’ve been one of our biggest donors, too,” he said. “We’re hoping to convince the professionals to step up. It’s looking pretty good, but we’ve got a long ways to go. We’ve made some contacts with some of our political leaders, and hopefully that’s going to move in the right direction.” The entire project will cost about $6.5 million, including restoration, which is a few years down the road. The society has raised $140,000 from the community for land acquisition. It will soon receive another $400,000 from the Fish and Wildlife...
5 Last-Minute Holiday Gift Ideas from Pod Creative

5 Last-Minute Holiday Gift Ideas from Pod Creative

Not usually a fan of being told what to do, this post is stepping outside of my comfort zone. That having been said, the following 5 ideas for Holiday Gifts bring value beyond the product you are left with. Have a look, hopefully you will agree. If not, leave us a comment to let us know about some of your personal favourite Holiday Gift ideas. Pieter Vorster 1.) Unpave Paradise by Donating to Kus-kus-sum “Not done Christmas shopping yet? Do the charitable “alternative giving” with us – either online or at the office. Studies show that the majority of Canadians prefer a gift like this, rather than a traditional one.” Kathy Haigh, Project Watershed Director You can find our more about the Field Sawmill Restoration project and how you can contribute at:  kuskussum.ca 2.) Buy a copy of Tales of Kona the Guide Dog “Kona will quickly find her way into the hearts of children of all ages, while teaching everyone a bit about how to behave around guide dogs while they’re on and off duty.” A portion of the sales from this book will go towards BC & Alberta Guide Dogs Services. Another portion will go towards Comox Valley Project Watershed Society. 3.) Become a Member of Tidechange.ca (or donate) “Tide Change is continually adapting to the changing face of the Internet.  Knowing full well that people are deluged with news from around the world, leaving local stories and events overlooked. That’s where Tide Change comes in.  Our primary focus is the Comox Valley and surrounding areas.  Our news is updated regularly, highlighting local events and local interest stories.  We also post stories...

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