The Must-Have Tools to Run Your Digital Agency Like a Boss

The Must-Have Tools to Run Your Digital Agency Like a Boss

The ClickTime Blog is an excellent resource for ways to increase productivity, develope leadership and improve employee performance. We’re frequent visitors and suggest you have a look around  – https://www.clicktime.com/blog Pieter Vorster The key to running a successful agency is to not let it run you. Your job — in addition to providing great value for your clients — is to make sure that operations, billing, HR, etc., are working like a well-oiled machine. We’ve put together a list of tools and technology to help you focus on the things that make your agency successful and stay focused on your customers. Time Tracking Software As a digital agency, it all boils down to how you and your team spend, bill, and manage time. While some agencies may have started with (or may still be using) an Excel spreadsheet to track hours, it can be quite painful to maintain accurate data — especially as you grow. Because every minute counts in an agency environment, you’ll want to get your time-tracking technology squared away quickly. But, what are some of the things you might want in a time tracking platform? Let’s have a look! Easy Timesheets You want something that’s user-friendly for everyone on the team, and offers a mobile app, automated time tracking features, and easy-to-access reports and visual summaries of timesheet approvals and completion. If it’s not easy, your team won’t accurately track their time. Agency Insights Tracking time worked on projects is simple. What is much more interesting, is how employee time affects agency operations. Beyond just having visibility into how long something took and the associated billable hours, it’s important to understand: Employee utilization...
Brands That Use AI To Enhance Marketing – Infographic

Brands That Use AI To Enhance Marketing – Infographic

16best.net is a team that is dedicated to researching products that customers are looking for,  while also helping you make the right choice when making a purchase.  We encourage you to read their blog and view their infographics. Pieter Vorster Modern Uses Of Artificial Intelligence In Business     We have all watched movies that have portrayed futuristic visions of a world where artificial intelligence has become a reality. Although we are not quite at this stage yet, there is no denying that artificial intelligence has come a long way, and this technology is now seeing widespread use in today’s world of business and industry.     For those who don’t know, AI is a set of programming and algorithms that is supposed to emulate human behaviour or perform human tasks. The basis behind this type of technology is that a computer or AI can perform complex sums and tasks in a fraction of the time that a human could. Furthermore, AI technology can cope with a greater volume of information. In short, if data processing could be combined with actual machinelearning, the robots could be much more efficient and faster than a human.     As you will see in the infographic below, there are many examples of AI usage in business today. For example, the multimedia streaming service Netflix uses AI technology to provide a personalised service to its customers. The AI system will analyse what programs and films a user has watched, and create a tailored recommendation list to suit. Lowe’s use AI in their stores in the form of a robotic helper that assists shoppers find home...
6 Proven Ways to Get Referrals Without Asking for Them

6 Proven Ways to Get Referrals Without Asking for Them

The ClickTime Blog is an excellent resource for ways to increase productivity, develope leadership and improve employee performance. We’re frequent visitors and suggest you have a look around  – https://www.clicktime.com/blog Pieter Vorster One major consequence of the internet has been the proliferation of choice, in all arenas. Remember when you walked into clothing stores and picked out what was on the shelf? How quaint. Looking for a new kind of toothpaste? Here are 75! When it comes to material objects, figuring out what you need can usually be done through online reviews. For services, however, the currency is still the personal reference. Think about it: when you need a service, would you rather read 400 online reviews, then make your best guess, or would you rather hire a referral from someone you legitimately trust? Even if you have a dedicated marketing team, if you’re a service agency, building a business still means generating referrals. For any other agency, good referrals are your best sales opportunities and are always worth getting. Here’s how. Sign up for our newsletter and never miss a tutorial or knowledge base update. [/et_pb_signup] 1. Don’t Ask For Referrals — Your Clients Should Want To Give Them Most advice about referrals comes down to “ask clients to refer you.” While this is sometimes appropriate, it can also put your clients in a difficult position. After all, if you’re asking a client to refer you, you’re asking them to put their own reputation on the line. So instead of asking them to go to bat for you, teach your clients how to refer you. Optimally, start with your best customers, because the best customers...
Google’s products and how it can help your organisation or business

Google’s products and how it can help your organisation or business

Google has a suite of products and services that will help streamline your organizations’ communications and collaborative projects.  If your business hasn’t taken advantage of the many benefits that Google’s products have to offer we’re going to give you eight reasons why you should consider them. Michael Holding 1 - Gmail and why you need to set up an account. 1.1 - Useful add-ons for Gmail (Boomerang and Undo button) 2 - Google My Business and why you need to get listed. 3 - Google Maps and why you need to be on there 3.1 - Getting testimonials using Google Maps. 4 - Google Drive and why you need to start using it. 5 - Why you should use Google Calendar 6 - Google Search Console Sign up for our newsletter and never miss a tutorial or knowledge base update. [/et_pb_signup] What is G Suite G Suite is Google’s brand of cloud computing, productivity and collaboration tools, software and products.  Suite comprises Gmail, Hangouts, Calendar, and Google+ for communication; Drive for storage; Docs, Sheets, Slides, Forms, and Sites for collaboration; and, depending on the plan, an Admin panel and Vault for managing users and the services. These services are free to all users who have a Google account, what makes G Suite different is the addition of enterprise features.  You can use custom email addresses at a domain (@yourcompany.com), option for unlimited cloud storage (depending on plan and number of members), additional administrative tools, and advanced settings, as well as 24/7 phone and email support.   Name First Last Email* Message* Web Development Graphic Design Hosting Campaign Management...
How to send media to your web team

How to send media to your web team

Sending files to your graphic designer or getting your web team to upload content for you?  Here are a few simple tips about how to send that media and keep your design team happy. Michael Holding Send images as attachments As a designer I am grateful when a client sends me the media resources and content I need.  I know what they want to say and I can place it correctly in context.  Clients have often sent an MS Word document or a Google Doc with the images embedded into them, thinking it’s better for everything to be in one place.  Unfortunately, this does little to help. Embedded images can be a challenge to extract, often needing two or three additional steps and progams to get the images ready for resizing, colour correction, cropping and web optimization. Sending your media as an email attachment is quicker and easier and will save your designer time and save you money.  Sign up for our newsletter and never miss a tutorial or knowledge base update. [/et_pb_signup] Rename your files When sending your design team the images you want to use please remember to rename them correctly.  Referencing media is much quicker when I know that the image needed is ‘estuary-grass-1’ rather than ‘IMG_0553’.  Send the highest quality you have Whether you’re sending media for print or web applications it’s best to send the highest quality files you have.  It’s always possible to make a large file smaller, but it’s challenging to make a small file large.  Image quality suffers and the effectiveness of your product is diminished. There are many services like...
What is Google Search Console a.k.a. Google Webmaster Tools

What is Google Search Console a.k.a. Google Webmaster Tools

Google Search Console is a free service offered by Google that helps you monitor and maintain your site’s presence in Google Search results. You don’t have to sign up for Search Console for your site to be included in Google’s search results, but doing so can help you understand how Google views your site and optimize its performance in search results. Tired of never ending website updates? Pod Creative offers dedicated, managed hosting for $30/month.  That means you never have to worry about the next update. Read more about our hosting service Google Search Console (previously Google Webmaster Tools) is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites. As of May 20, 2015, Google rebranded Google Webmaster Tools as Google Search Console. It has tools that let webmasters: Submit and check a sitemap. Check and set the crawl rate, and view statistics about when Googlebot accesses a particular site. Write and check a robots.txt file to help discover pages that are blocked in robots.txt accidentally. List internal and external pages that link to the site. Get a list of links which Googlebot had difficulty crawling, including the error that Googlebot received when accessing the URLs in question. See what keyword searches on Google led to the site being listed in the SERPs, and the click through rates of such listings. (Previously named ‘Search Queries’; rebranded May 20, 2015 to ‘Search Analytics’ with extended filter possibilities for devices, search types and date periods). Set a preferred domain (e.g. prefer example.com over www.example.com or vice versa), which determines...

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