Consuming Kids: The Commercialization of Childhood

Tues. Nov. 29th, 7:30 pm – North Island College Theatre, Courtenay

(admission by donation)

World Community hosts another sneak preview of a film from the 2012 World Community Film Festival with Consuming Kids: The Commercialization of Childhood. Consuming Kids throws desperately needed light on the practices of a relentless multi-billion dollar marketing machine which sees North American children as one of the most powerful and profitable consumer demographics in the world. Drawing on the insights of health care professionals, children’s advocates, and industry insiders, the film focuses on the explosive growth of child marketing in the wake of deregulation. While youth marketers have used the latest advances in psychology, anthropology, and neuroscience to target this lucrative market, ordinary consumers will find that Consuming Kids helps them deal with the onslaught of holiday marketing that is aimed at us and our kids right now.

Consuming Kids pushes back against the industry which sells kids and their parents everything from junk food and violent video games to bogus educational products and the family car. Challenging the ethics of childrens marketing and the wholesale commercialization of childhood, this film has audiences looking at advertising aimed at children in a totally different light.

Get a head start on your film festival viewing, and a new perspective on the commercialization of childhood and what you can do about it
this holiday season.

A 5 minute trailer can be viewed below:


More info: 250-337-5412

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