Mailchimp for Beginners: Creating a Template

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Creating your first template in Mailchimp may seem daunting, but it's pretty fun!

Templates are time savers, and time is money! Spending half an hour creating a template in Mailchimp saves you time in the long run, and provides you with a consistent look, messaging, and branding.

Hannah Raeside

Office Manager, Pod Creative

So many benefits!

We love templates, and for a good reason too! Spending a bit of time creating yourself a template saves you so much time in the long run. Plus, when you go to create your Mailchimp Newsletter, simply place your images in their spot, fill in the text, and you’re good to go. 

Starting from the top

1) Log yourself into your Mailchimp account and start at the dashboard.

2) Click on Campaigns in the left-hand white bar (it’s the megaphone).

3) Now click on Email Templates.

4) Click on Create Template.


When you’re creating your template remember to keep your branding consistent! Use the same fonts, colours, and designs you use for marketing. 

Creating the Template

5). Select your starting point. Depending on your account you may have access to a larger number of options, however, we typically recommend the 1 column option located directly under Basic.


6). Design your template! It will start out looking pretty basic, like the photo to the left, but with some time and work it will look great. 

6) a. Drag and drop blocks from the right-hand side to add various modules such as a text block, an image, or a video. 


Example of a Mailchimp Template

Finishing Up

7). When you’re happy with your template click the Save and Exit button on the lower right hand side. 

8). Name your Template and be specific! We recommend something like: Newsletter Template (month) (year) with video

9). Click the Save button and you are done!




Templates save time and create a consistent look and feel to your newsletters. Spending half an hour to create a template will save you in the long run, all you have to do is drop in your content!

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