What are Pingbacks?

A Pingback is an automatic notification sent when a link has been created to a person’s blog post from an external website, allowing a reciprocal link to that website to be created.

The best way to think about pingbacks is as remote comments:

  • Person A posts something on his blog.
  • Person B posts on her own blog, linking to Person A’s post. This automatically sends a pingback to Person A when both have pingback enabled blogs.
  • Person A’s blog receives the pingback, then automatically goes to Person B’s post to confirm that the pingback did, in fact, originate there.

How to Enable Pingbacks in Word Press?

From the Dashboard select Settings > Discussion and make sure the top three boxes are checked.


Are Pingbacks Spam?

Often, pingbacks and trackbacks are spam. If it looks at all questionable, don’t approve it. There is a lot of debate about whether approving pingbacks and trackbacks is good or bad for SEO, but approving a spammy one will always be bad.

However, many pingbacks and trackbacks are legitimate. Always follow the URL (found in the Pending section under Comments in your Dashboard) if you don’t recognize the site. Then, depending on the post, you can decide whether you want other readers of the post to see the pingback or whether you’d rather trash it.

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