Best SEO practices according to AI

In my final post for Pod Creative I asked ChatGPT what the best SEO practices were, and we are pleasantly surprised with the results! Turns out there really is no one best practice for SEO, rather consistent efforts help yield long term results.
Hannah Raeside

General Manager, Pod Creative

What is SEO?

Search engine optimization (SEO) is the practice of optimizing a website to increase its visibility and rank higher in search engine results pages (SERPs).

In today’s digital era, where almost everything is online, SEO is crucial for businesses to get discovered by their target audience. It involves various techniques and strategies that are constantly evolving, so it’s essential to keep up with the best practices for SEO. In this blog post, we will explore the top best practices for SEO.


Conduct keyword research

The foundation of any successful SEO strategy is conducting thorough keyword research. Keyword research helps you identify the words and phrases that people are searching for related to your business, and it helps you optimize your website’s content accordingly. Tools like Google Keyword Planner, SEMrush, and Ahrefs can help you identify the right keywords to target.


Optimize on-page elements

On-page optimization refers to the process of optimizing the content and HTML source code of a web page. This includes optimizing title tags, meta descriptions, header tags, and content for the targeted keywords. It’s essential to make sure that your website’s on-page elements are optimized to ensure that search engines can easily understand what your content is about.


Create high-quality content

Creating high-quality content is essential for SEO success. Search engines favor websites that have fresh, relevant, and engaging content. Make sure your content is well-written, informative, and provides value to your target audience. Additionally, incorporating visual elements like images and videos can help make your content more engaging and increase user engagement.

Build high-quality backlinks

Backlinks are links that point to your website from other websites. Search engines view backlinks as a vote of confidence in your website’s content. Building high-quality backlinks is crucial for SEO success. Focus on earning backlinks from authoritative websites in your niche.


Optimize for mobile

Mobile optimization is crucial for SEO success. With the majority of internet users accessing websites on mobile devices, search engines prioritize mobile-friendly websites. Make sure your website is optimized for mobile devices by implementing a responsive design, optimizing page speed, and ensuring that your website is easy to navigate on a mobile device.


Use social media

Social media platforms like Facebook, Twitter, and LinkedIn are great tools for SEO. By sharing your content on social media, you can increase your website’s visibility and attract more traffic. Additionally, social media can help you build relationships with your target audience and earn more backlinks.


Monitor your website’s analytics

Monitoring your website’s analytics is crucial for SEO success. It helps you understand how users interact with your website, which pages are performing well, and which pages need improvement. Tools like Google Analytics and SEMrush can help you monitor your website’s performance and identify areas for improvement.

Wrapping this up

In conclusion, SEO is crucial for businesses to get discovered by their target audience. By following these best practices, you can optimize your website for search engines and increase your website’s visibility. Remember, SEO is an ongoing process, and it takes time and effort to see results. But with the right strategies and tactics, you can achieve SEO success and attract more traffic to your website.


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